Amoskeag Beverage Bow NH

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Amoskeage Beverages NH

Our History


The Beginning


Amoskeag Beverages has a long and distinguished past deeply rooted in New Hampshire history. The company was incorporated in 1946, operating in a garage on Rimmon Street in Manchester NH under the direction of Thomas J Fillon. In the early 1950’s the Cloutier family took over the business distributing such products as Schlitz, Henley Ale and Beer, and Carlings Red Cap. Eventually other brands such as Dawson, Colicroot Club, Harvard, Holliman, and Champale became part of the Amoskeag Beverages portfolio which continued to grow steadily through the 60’s and early 70’s.




It wasn’t until 1974 when Robert “Bo” Dickson and Gordon Welch purchased Amoskeag Beverages Inc from the Cloutier family that things began to slowly change. After a few years Gordie decided to leave Amoskeag and Tom Bullock joined Bo as a business partner. In 1979 having outgrown the facility on Rimmon Street, Amoskeag moved to a new warehouse on Route 3-A in Hooksett NH. Just prior to the move Mark Janulis entered as a business partner with Bo and Tom. Throughout the next 9 years all three did whatever it took to keep the company going during some very lean years! By now the Amoskeag Beverages Portfolio had grown to include St, Pauli Girl, Genesee, Schmidts, Red White & Blue, Narragansett, Ballantine, Falstaff, and some Non Alcoholic brands.


Miller Time

June 1988 proved to be a turning point for Amoskeag Beverages Inc! Good Life Beverage Company’s contract to distribute Miller Brewing Company’s products for the state of New Hampshire was terminated and the rights were awarded to three companies. Under the new agreement Amoskeag now had distribution rights for Miller Brewing Company products in over 50% of the states geography. In addition during this time Amoskeag secured distribution agreements with Boston Beer Company (Sam Adams), Gambrinus (Corona) and Molson. Along with the new brands came significant investment in people, equipment, and a new warehouse which was also located on Route 3-A in Hooksett NH. Amoskeag Beverages Inc was now the largest distributor for Miller Brewing Company, Boston Beer, Gambrinus, Molson, and Genesee in the state of New Hampshire.


1974 - Bo & Mark

Bo and Mark

Robert “Bo” Dickson passed away May 15, 1997. He was instrumental in securing the distribution rights for Miller, Sam Adams, Corona, and Molson and it is largely because of Bo that Amoskeag is still here today. Bo’s legacy lives today, he made tremendous contributions both in the beer business and the athletic community across the state of New Hampshire that all continue to this day. Mark Janulis passed away April 23, 1999. Mark was the driving force in operations and paved the way for how we operate today.


1988 - Transition


During the 90’s and early 2000’s there was a great deal of transition within the beer industry both nationally and locally. The craft beer movement was being led by brands such as Sam Adams and Sierra Nevada. Beverages such as Mike’s Hard Lemonade, Twisted Tea, and Red Bull entered Amoskeag Beverages ever expanding portfolio of brands. In addition to new brands there was also change within the organization at Amoskeag. Ed Murphy and Kevin Emmons entered into a business agreement with Tom Bullock and joined him as partners. Besides new brands and new leadership the landscape of the beer business nationally was changing and consolidation of smaller wholesalers was coming to New Hampshire.



December 31, 2004 Amoskeag Beverages Inc, closed on the acquisition of the distribution rights for the Miller Brewing Company products in Cheshire and Sullivan counties and parts of Hillsboro and Grafton counties from Senecal Beverages. These added approximately 540,000 cases annually to Amoskeag’s already growing volume. In May of 2008 Amoskeag closed on the acquisition of the distribution rights for Boston Beer, Crown Imports, Mikes Hard Lemonade, and Genesee from Senecal Beverages in the same geography as the Miller acquisition. This added close to another 600,000 cases annually. Amoskeag Beverages Inc, now sold 3.5 million cases annually and serviced 80% of the state with its beer portfolio and 100% of the state with Red Bull.


2009 - Joint Venture

joint venture

February 11, 2009 Amoskeag Beverages Inc and Capitol Distributors Inc entered into an agreement to merge the two companies into a new entity named Amoskeag Beverages LLC. Amoskeag is operated by Tom Bullock COB, Ed Murphy President.